Santévet, the French leader in animal health insurance, has just revealed the results of its European Pet Tech Observatory. The study highlights a sector that is growing but which, like the entire tech ecosystem, has seen its funding decrease since the start of the year. In France, some record fundraising, including that of Santévet of 150 million in 2022, have contributed to making the country the European leader in funding received.
We also observe a more decentralized distribution than usual: if Paris concentrates 37% of Pet tech companies, Toulouse, Lyon and Lille stand out for their dynamism, followed by rural regions which innovate in industrial and agricultural projects . With 80 million pets, one in two French households is affected by innovations in the sector.
Weenect, the GPS collar to never lose your pet
The GPS tracking collar from this French company has already attracted more than 250,000 cat and dog owners around the world. Connected to a mobile application (available on iOS and Android), the collar allows you to track your animal in real time and with no distance limit. Because unlike Bluetooth systems limited to around ten meters, Weenect trackers are equipped with an integrated multi-network SIM card, which operates on the most optimal local GSM network.
The collar is enriched with a ringtone and a vibrator to educate when recalling or returning home before nightfall. It is also possible to configure a defined zone in order to be alerted in case the animal leaves its safety space.
Dalma, a mutual fund for dogs and cats at competitive prices
Health is the second largest expense for owners for their animals, after food. But these remain poorly assured and this niche market tends to develop. Promising territory for Dalma, an insurtech startup specializing in cat and dog health. 100% digital, the offer covers 60 to 100% of veterinary costs, without excess or hidden costs, and promises reimbursement within 48 hours.
In full growth, Dalma recently launched in Germany, where the country has 35 million pets for 83.2 million inhabitants, as its founder explained to Maddyness in July 2022.
EmmèneTonChien, the site to find out about dog-friendly places
Vacations or weekend getaways can quickly become a headache for dog owners: you often have to search hotel websites, rental conditions or restaurant conditions to check that they are accepted, or even double a security call.
EmmèneTonChien.com is a French company based in Montpellier. The site lists more than 5,000 dog-friendly addresses: lodges, campsites, hotels, places to visit, beaches, walks, castles, museums, monuments, etc. The company also has its Qualidog label, which allows you to know where dogs are particularly welcome. welcomed. EmmèneTonChien has more than 1 million users per year on its platform.
Dr Milou, veterinary teleconsultation
The startup, founded in 2017 by two veterinary entrepreneurs, now offers, in addition to its home visits, a teleconsultation service at advantageous prices. Only condition: the veterinarian must have seen the animal in the last twelve months. But this makes it possible to avoid moving a suffering animal or seeking medical advice quickly in the event of a health problem.
As part of home visits, the Dr Milou team of veterinarians intervenes quickly in Paris, Bordeaux, Nice, Nîmes and Angers as well as in their nearby suburbs and surrounding towns. Its fundraising of 1.3 million in 2022 should allow it to further expand its scope of action and its network of partner veterinarians.
Borrow Mon Toutou, a volunteer childcare platform
The startup Emprunte Mon Toutou is developing a platform for connecting owners and dog lovers. Today it has a community of 700,000 people. This allows those who cannot have a dog at home to enjoy them occasionally, for an outing or for several days of care.
For owners, the concept is significantly more economical than a pet-sitter or a kennel: Emprunte mon toutou is paid on the basis of a monthly package of €5 per month which includes access to the platform, but also a veterinary insurance in the event of a problem during care.
Réglo, responsible insect-based kibble
Réglo is a brand of insect kibble launched by Basile Laigre in 2020, a former SPA volunteer, in order to offset the carbon footprint of pets and offer more transparency on the composition of their food.
The startup explains that animal food generally consists of products derived from meat (lungs, livers, kidneys, etc.), that is to say, inexpensive and poor quality ingredients that are suitable for being transformed into kibble. . But their carbon impact remains high: an annual diet of food for a 10 kilo dog is equivalent to 6,541 kilos of CO2 emissions each year. This figure represents 98% of the average annual emissions of a Brazilian citizen. A diet based on kibble, for the same dog, would produce 828 kilos of annual CO2 emissions.
Insects represent a more sustainable alternative and an excellent source of protein for cats and dogs. 1 kg of insects represents 4.2 times less CO2 than 1 kg of chicken. 100% natural, Réglo kibbles have already convinced more than 10,000 customers.
MyPetCorner, the Vinted of pets
Carrying bag, leashes, games, litter boxes… Animal accessories alone represent a market worth 1.5 billion euros in France. Julie Garnier imagined and launched MyPetCorner in 2022, the first application dedicated to the sale and purchase of second-hand accessories for pets and horse riding. A niche Vinted, also dedicated to NAC (new pets), namely rodents, birds, fish, reptiles, etc. Professional sellers can also sell their dormant stocks at low prices.
Paaw to adopt an animal and help shelters
France has more than 300,000 abandoned animals each year, a record in Europe, to which must be added 300 daily euthanasias in shelters and pounds in France if they are not adopted quickly. In 2022, Chloé Fabiani leaves advertising to found Paaw, a platform which connects future adopters with numerous shelters and associations little known to the general public or poorly referenced.
Paaw allows you to quickly find an animal to adopt nearby by indicating its postal code, and thus helps shelters to relieve congestion to welcome new residents more quickly.
Intoxivet, practical sheets of foods to avoid
Did you know that chocolate or grapes could be fatal for a dog? This application lists countless practical sheets to know what to give to your animal, how to spot certain symptoms in the event of accidental ingestion and, above all, how to react. Intoxivet was created during confinement, imagined by a veterinarian keen to reduce the number of animals poisoned by various everyday products: medicines, plants or food.
PennyPet, a MasterCard designed for animal expenses
Launched in May 2023 in Biarritz, the startup PennyPet offers the first account with a payment card for pet owners. The PennyPet MasterCard allows you to earn between 5 and 15% cashback on each payment with a partner (pet food, accessories, well-being, daycare, etc.). Each transaction is also rounded up to the next euro to provide painless savings in the associated account, useful during a vaccination or unexpected veterinary expenses.
Finally, PennyPet donates 0.10% of the amount spent by its users into a solidarity fund, intended to support animal welfare associations. The subscription and payment card are offered at €9 per month.
Woufbox and Miaoubox, customizable monthly gift boxes
Petflix & Chill, Tennis special, Magic meow for Halloween: the themes of these boxes do not lack humor. Customizable according to the size and weight of your pet, the boxes include each month toys, treats, cleaning products and useful accessories such as, for example, a non-slip bowl or a new leash.
A concept which has met with notable success. 10 million French households have a cat or dog, often considered a full member of the family and to whom they can discover new products.
